Stories connect and bring people together
The art of telling good stories lights up our brain like no other type of communication. But did you know that there is a human science behind it? Stories engage all of our senses, awakening emotions and sensations. Our brain releases chemicals that stimulate feelings of reward and connection. Good stories navigate our neural pathways, through the processing and cognition of every human being. Good stories generate resonance, engagement and cooperation.
What we offer
With more available data, we are increasingly awash in an ocean of information, with analyzes that get lost in technical descriptions. This represents incredibly valuable information that could guide strategic decision-making, but communicating accordinly makes the difference. It is crucial to develop an insights culture at levels of organizations.
To help companies organize their data with strategic alignment and direction for projects, Escola de Insights offers the ideal solution, in the formatTraining As a Service (TAAS). With more than 20 years of experience in the data and insights market, we help transform your business by developing Storytelling with data skills in your company through a unique approach that combines theory + practice through the development of 4 essential skills:
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1. Numeracy and
Data critique
Consistency criticism is crucial for data analysis, ensuring that the information is reliable, accurate and capable of correct interpretation, avoiding errors and mistakes later.
2. Data analysis
Exploratory and explanatory data analysis is essential for understanding the structure and nuances of data, identifying patterns, trends, and forming hypotheses for business questions.
3. Design and
data visual
Simplify complex information by highlighting insights, making it easier to understand and make data-driven decisions with simple charts and powerful visualizations.
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4. Communication
with data
Persuasive speaking in data analysis is vital for convincingly conveying insights, inspiring action and transforming raw data into powerful influencers of change.
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Storytelling with data
Through our methodology, we empower professionals to create convincing and exciting narratives that move people and businesses, going through all aspects of data analysis to make more assertive decisions.
Unique methodology
Insights that inspire action
For all levels
